Mejuri Increases Innovation Speed by 3X After Migrating to Shopify's Unified Commerce Platform
Key Metrics
- Completed full platform migration in under 9 months (both e-commerce and point-of-sale)
- Reduced technical support team from 4 engineers to zero for edge case management
- Enabled expansion to 39 retail stores across multiple countries
- Serving 2.5 million customers worldwide with 5 million shipments sent
Background
Founded in 2015, Mejuri has disrupted the jewelry industry by redefining luxury through direct-to-consumer fine jewelry designed for everyday wear. With a focus on self-expression and customer-centric shopping experiences, Mejuri has experienced explosive growth both online and through their expanding retail presence.
The Challenge
Mejuri's custom technology stack was inhibiting their ability to innovate and scale efficiently. Despite initial growth, their custom e-commerce application, payment service, and middleware connecting to point-of-sale systems created mounting technical debt that became impossible to manage.
Pre-Shopify, Mejuri was on an entire custom stack. When you're a growth-based company with limited resources, the focus on building new features means we did not invest heavily on addressing the technical debt. The biggest pain point was the invisible one—the opportunity cost of not moving fast enough and not innovating fast enough. — Rohit Nathany, Chief Digital Officer at Mejuri
Their team was spending excessive resources maintaining third-party integrations that come standard with unified commerce platforms. With four support engineers dedicated solely to managing edge cases, the company recognized they needed a complete overhaul to maintain their competitive advantage.
The Solution
Mejuri chose Shopify's unified commerce platform to address their technical challenges and accelerate business growth. After careful evaluation, they determined that Shopify offered the perfect combination of unified e-commerce capabilities and point-of-sale functionality in a single integrated system.
What made the difference was that pre-Shopify, we had this mesh of a custom ecom application, custom payment service and middleware built to connect our ecom application with the point-of-sale solution. We encountered a ton of challenges. So it was very clear to us that we needed a complete overhaul, and simplification was our goal. What better way to simplify than just having a unified point of sale and e-commerce solution? — Rohit Nathany, Chief Digital Officer at Mejuri
The decision came down to three critical questions: Did they clearly understand the business problems they were trying to solve? Could Shopify solve these problems? And could they trust Shopify as a partner? Through technical workshops and collaborative planning, Shopify demonstrated not just their platform capabilities but a deep understanding of Mejuri's challenges and growth ambitions.
Strategy
Mejuri's implementation strategy initially called for a phased approach, migrating e-commerce first, followed by point-of-sale. However, they quickly pivoted to a unified migration plan that would save time and create better alignment across their entire tech ecosystem.
Simplified Tech Architecture
Rather than continuing to invest in maintaining custom integrations, Mejuri leveraged Shopify's out-of-the-box functionality to eliminate technical debt. This allowed their development team to focus on innovation rather than maintenance, dramatically increasing their capacity to launch new features.
Enhanced Omnichannel Capabilities
Mejuri doubled down on creating seamless customer experiences across all touchpoints. By implementing features like buy-online-pickup-in-store, endless aisle browsing, and split cart functionality, they enabled customers to shop however and wherever they preferred.
Empowered In-Store Experiences
The team deployed strategic digital elements throughout their physical stores, including iPads and QR codes that enable customers to explore online inventory while in-store. Shopify's SendCart feature became a particularly powerful tool, allowing stylists to save customer selections and send them via email, with attribution back to the store and stylist when purchases are completed online.
For our marketing team, I'm really looking into the 'how did you hear about us?' survey, and the POS UI extension allows us to create this unified view. I'm looking forward to leveraging that unified data to improve our marketing efficiency. — Rohit Nathany, Chief Digital Officer at Mejuri
Results
The migration to Shopify has transformed Mejuri's ability to execute their business strategy and accelerate growth across multiple channels. Most significantly, they've shifted from spending resources on maintaining infrastructure to investing in innovation that directly benefits customers.
Their successful implementation took less than nine months—a timeline that competitors considered impossible—proving that with the right platform and execution strategy, even complex migrations can be accomplished efficiently.
With simplified systems, Mejuri is now able to:
- Launch features and conduct market tests significantly faster
- Scale internationally with improved inventory optimization
- Enhance the customer journey with sophisticated omnichannel features
- Reduce delivery times and costs through intelligent order routing
The platform's unified commerce approach also creates new opportunities for business insights, especially in understanding marketing attribution across channels and improving inventory utilization across their store network.
The Shopify platform is so intuitive, it's so easy to use. I'm spending more of my time talking about new features I can launch and not worrying about technical debt. We are in the business of selling jewelry and not building custom tech. We want to move fast, and technology was actually becoming a blocker for us. It actually slowed down the pace of innovation. — Rohit Nathany, Chief Digital Officer at Mejuri
